/market_analysis/forex-market-analysis-tesla-faces-sales-decline-in-q2/

    Forex Market Analysis: Tesla Faces Sales Decline in Q2

    July 2, 2024

    CURRENCIES

    USD/JPY:

    • Data shows a significant majority of clients are net short.
    • Change in longs/shorts/open interest (OI):
      • Daily: longs +8%, shorts +1%, OI +2%
      • Weekly: longs +19%, shorts +6%, OI +9%
    • Implications for price action:
      • Despite the bearish sentiment, there is a rise in long positions.
      • Long positions have increased by 16.84% daily and 9.34% weekly.
      • Net-short sentiment often signals bullish trends, but recent changes suggest a potential trend reversal.

    GBP/JPY market dynamics: poised for potential upswing

    • Current data shows only 19.38% of traders holding long positions.
    • Short-to-long ratio: 4.16 to 1, indicating strong bearish sentiment.
    • Change in positions:
      • Daily: longs +8.27%, shorts +6.39%
      • Weekly: longs -18.64%, shorts +3.63%
    • Trading bias:
      • Net-short positioning suggests potential upward momentum.
      • Recent fluctuations create a mixed trading outlook.
      • Balance of market forces indicates a nuanced trading environment.

    STOCK MARKET

    Tesla (TSLA) Inc. sales slump:

    • Analysts predict Tesla will report weaker sales for another consecutive quarter.
    • Expected to report delivery of 441,019 electric vehicles in Q2, a 5.4% drop year-over-year.
    • This would mark the second consecutive quarterly decline, a trend last seen in 2012.

    Factors contributing to struggles:

    • Issues such as a suspected arson attack at its Berlin factory and shipping diversions in the Red Sea have been resolved.
    • The main issue now is Tesla’s older vehicle lineup facing stiff competition from newer EV models.

    Market and competitive analysis:

    • Increased competition and a stale model lineup make growth challenging.
    • Despite price cuts and leasing deals, sales slowed in the second half of last year and continued to decline.

    Operational changes and challenges:

    • Staffing cuts in April affected over 10% of Tesla’s workforce, including sales staff.
    • Musk is pushing for an online sales process, which might not address new EV buyers’ needs for information and reassurance.

    Model and product performance:

    • The Model Y, the best-selling vehicle last year, has been on the market since 2020; the Model 3 since 2017.
    • The Cybertruck, Tesla’s first pickup, has had a slow start and multiple recalls.

    Investor reactions and future prospects:

    • Despite analysts lowering delivery estimates, Tesla’s stock is down 20% for the year.
    • Musk’s promises of new models, humanoid robots, and a dedicated robotaxi by August have buoyed shares.
    • Shareholders recently re-approved Musk’s $56 billion compensation package.
    • Analyst Ben Kallo expects Tesla to deliver 435,200 units this quarter and about 1.83 million for the year.
    • Focus remains on long-term prospects, particularly the upcoming Robotaxi event on August 8.

    Click here to open account and start trading.